Blue Safari Fly Fishing is a household brand in the worlds fly fishing community, most of you would be thinking why on earth would you change such an iconic brand. Well, it is quite simple, this rebrand is not a change in identity, but rather a clearer expression of who we have always been and the direction we are heading
As our operations grew across multiple atolls and our conservation work deepened, it became evident that our brand needed to reflect the full scopeof our purpose.Blue Safari Fly Fishing positions us where we have always belonged: at the intersection of mastery and meaning. A place where passion for the sport meets a deep respect for the ocean.It’s been about the ecosystems, the research, thespecies diversity, and the responsibility that comes with guiding in some of the planet’s most extraordinary marine environments.The new name unifies our work with the broader Blue Safari vision, strengthening our mission to protect the marine environments that make these experiences possible.
Everything that makes us who we are will remain unchanged, the same team, same world-class fisheries and the same hospitality, creating seamless experiences, with one exception showcasing conservation being at our Core. Conservation has never been a department for us; it is the foundation of everything we have done and will continue to do. Together with partners such as the AlphonseFoundation and Island Conservation Society (ICS) among many others our commitment is simple:protect the resource so that future generations can experience these remarkable atolls as we do today.
Blue Safari Fly Fishing continues the legacy of Blue Safari Fly Fishing, a new name that honours our legacy, strengthens our purpose, and sets the course for the future of ethical saltwater fly fishing.The complete experience, done right.
If you’re joining us for the first time:welcome to a community where mastery means more than the catch. If you’ve been with us on this journey:thank you for helping shape what comes next.
Welcome to Blue Safari Fly Fishing.
“With Blue Safari Fly Fishing, species diversity, science, and world-class guiding all work together to protect what makes these marine environments exceptional. Sitting at the intersection of mastery and meaning, Blue Safari Fly Fishing is where passion for the sport meets respect for the ocean. We are the only operator offering a truly integrated experience, combining scientific credibility, ethical practice,and effortless delivery.”–Keith Rose-Innes
